Privacy Policy

TruLifeMeds ("TruLifeMeds," "we," "us," or "our") respects your privacy and is committed to protecting it though compliance with this Privacy Policy. This Policy describes the types of information we may collect from you or that you may provide when you visit our Site or use our Services, and our practices for collecting, using, maintaining, protecting and disclosing that information.

We also describe the measures we take to protect the security of the information and how to contact us about our privacy practices.

Please review this Privacy Policy carefully. If you do not agree with our policies and practices, you may choose not to use our Site or our Services. By accessing and using the Site or our Services, you accept and agree to this Privacy Policy.

Personal Information We Collect

"Personal Information" is any information relating to a natural person who is, or can be, identified either directly or indirectly from such information and includes information such as a user's name, address, telephone number, email address, Internet activity (such as browsing history), or other information directly linked to that person.

We collect Personal Information when you register on our Site, use our Services, and when you choose to provide information through our Site. The types of Personal Information you may provide include:

• Contact information (e.g. name, postal address, email address, and phone number)
• Demographic information (e.g. date of birth, gender)
• Physical attributes (e.g. height, weight)
• Medical history
• Lifestyle information (e.g. smoking and drug use)
• Payment information (e.g. payment card number, expiration date, and billing address)
• Photographic images submitted for identification or non-diagnosis purposes
• Username and password

Automated Data Collection

When you visit our Site, we may collect certain Personal Information by automated means, such as cookies and web beacons. The information we obtain in this manner includes:

• IP address
• Browser characteristics
• Device characteristics
• Operating system
• Referring URLs
• Geographic location
• Information on actions taken on our Site
• Dates and times of website visits

How We Use The Personal Information We Collect

TruLifeMeds may use the Personal Information we collect to:

• Create and manage your account
• Offer and provide information and Services to you
• Display content on the Site
• Facilitate telehealth and related services
• Communicate with you about surveys, events, programs, newsletters, and promotions
• Respond to and communicate with you about your inquiries and requests
• Send periodic emails to market and promote our products and Services
• Operate, evaluate and improve our business
• Enhance and improve our Services
• Conduct targeted advertising for our products
• Perform data analyses and processing
• Protect against, identify and prevent fraud and other criminal activity
• Comply with and enforce applicable legal requirements

Automated Collection Uses

We may use Personal Information collected online through cookies, web beacons and other automated means for purposes such as:

• Customizing our users' visits to our Site
• Delivering content tailored to our users' interests
• Managing our business
• Diagnosing technical and service problems
• Identifying users of our Site
• Gathering demographic information about our users

Personal Information We Share

We do not sell, trade, or otherwise share Personal Information about you, except as described in this Privacy Policy.

We may share your Personal Information with:

• Third party health care providers to provide you with health care services
• Health care organizations and pharmacies who perform services on our behalf
• Our affiliates, subsidiaries and partners

These third parties are not authorized by us to use or disclose the Personal Information except as necessary to perform services on our behalf or comply with legal requirements.

When We May Disclose Your Information

We may disclose Personal Information about you:

• If we are required to do so by law or legal process
• To law enforcement authorities or other government officials based on a lawful disclosure request
• When we believe disclosure is necessary to prevent physical harm or financial loss
• In connection with an investigation of suspected or actual fraudulent or illegal activity
• When you authorize us to do so

We reserve the right to transfer any information we have about you in the event we sell, transfer, or merge all or a portion of our business or assets.

Aggregate And De-Identified Information

We sometimes aggregate or de-identify Personal Information we collect so that we may better understand the TruLifeMeds user population. Personal Information does not include "aggregate" or "de-identified" information.

Aggregate or de-identified information is data we collect about a group of users, from which individual identities have been removed. In other words, information about how you use the Services may be collected and combined with similar information from others, but no Personal Information will be included in the resulting data.

Personal Information Retention

We are subject to multiple laws on the retention of Personal Information and will retain your Personal Information, even if you have closed your account, for as long as is reasonably necessary to comply with our business and legal obligations, meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, or fulfill your request to "unsubscribe" from further messages from us.

How We Protect Your Personal Information

We take reasonable and appropriate measures to protect your Personal Information from accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We implement certain physical, administrative, and technical safeguards that are designed to protect the integrity and security of your Personal Information.

Your Responsibility

The safety and security of your Personal Information also depends on you. You are responsible for:

• Maintaining the confidentiality of your password and account
• All activities that occur under your password or account
• Not sharing your password with anyone
• Using particular caution when accessing your account from a public or shared computer
• Logging out when finished using your account

Please notify TruLifeMeds immediately at support@trulifemeds.com of any unauthorized access or use of the Site or the loss or unauthorized use of your account information.

Protected Health Information

When you set up an account with TruLifeMeds, you are creating a direct customer relationship with TruLifeMeds that enables you to access and/or utilize the various functions of the Service as a user.

TruLifeMeds is not a "covered entity" under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). However, in some circumstances TruLifeMeds may be a "business associate" of a Pharmacy or Medical Group.

Any medical or health information that you provide that is subject to specific protections under applicable state laws (collectively, with PHI, "Protected Information"), will be used and disclosed only in accordance with such applicable laws.

HIPAA Compliance

We are committed to protecting the privacy and security of your health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA). This section explains how we collect, use, and protect your Protected Health Information (PHI).

1. Collection Of Protected Health Information (PHI)

We may collect PHI when you use our services, including but not limited to:

• Medical history and treatment information
• Health insurance details
• Contact information and demographic data
• Any other information related to your healthcare

2. Use And Disclosure Of PHI

We will only use or disclose your PHI as permitted or required by law, including:

• Providing you with healthcare services
• Processing payments and insurance claims
• Complying with legal requirements or responding to lawful requests
• Improving our services while maintaining data security
• Sharing information with authorized healthcare providers, insurers, or your designated representatives

3. Business Associate Agreements (BAAs)

To ensure compliance with HIPAA, we enter into Business Associate Agreements (BAAs) with third-party service providers who may process PHI on our behalf. These agreements require our business associates to:

• Maintain strict security and confidentiality measures
• Use PHI only for the purposes outlined in the agreement
• Report any breaches or unauthorized access immediately
• Comply with all relevant HIPAA regulations

4. Security Measures

We implement administrative, technical, and physical safeguards to protect your PHI, including:

5. Your Rights Under HIPAA

As a user, you have the right to:

• Access, request corrections to, or receive a copy of your PHI
• Request restrictions on how we use or share your PHI
• Obtain a record of disclosures we have made
• File a complaint if you believe your privacy rights have been violated

Links To Other Websites

Our Site may provide links to third-party websites. Linked sites are not under the control of TruLifeMeds, and TruLifeMeds is not responsible for the content of any linked site.

Links are provided as a convenience only, and a link does not imply that TruLifeMeds endorses, sponsors, or is affiliated with the linked site. Your use of third-party websites is at your own risk and subject to the terms and conditions of use for such sites.

Age And Geographic Restriction

Our Site is intended for individuals who are 18 years of age or older. TruLifeMeds will never knowingly request information from anyone under the age of 18.

If you believe the information of anyone under the age of 13 has been provided to TruLifeMeds, and you are the parent or guardian of that individual, you may contact us to request that we delete any such information at support@trulifemeds.com.

Our Site is intended to comply with the laws and regulations of the United States of America. We make no representations that our Site is appropriate or available for use in any location outside of the United States.

Consent To Communications

By using the Services and providing your contact information, you consent to receiving email and text messages to tell you about our Services, such as important information about your requested Service(s) and reminders.

We may share your contact information with partner organizations whose products or services are important for our Service objectives. However, we do not exchange, trade, rent, or give phone or email lists to unaffiliated third parties.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Your Choices

Your use of our Site and Services is voluntary. We offer you certain choices about how your Personal Information is collected, used, and shared.

You can review and change your Personal Information by contacting us at support@trulifemeds.com to request access to correct or delete any Personal Information that you have provided to us.

We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Notice For California Residents

If you are a California resident, this section supplements the information above regarding the collection, use, and disclosure of your Personal Information.

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act of 2018 ("CCPA") gives California consumers specific rights:

How To Submit A Data Privacy Request

You may exercise your Right to Know and Right to Deletion by:

• Emailing us at support@trulifemeds.com
• Calling us at 855-581-9620

To process your request, we must be able to verify your identity to a reasonable degree of certainty. You may designate an authorized agent to make a request on your behalf with written permission.

Changes To Our Privacy Policy

At our sole discretion, we may make changes to this Privacy Policy at any time. When changes are made, we will post an updated Privacy Policy on our Site. All changes are effective immediately upon posting; the date the Privacy Policy was last revised is identified at the top of the page.

If you access and use our Site or Services after the date on which the Privacy Policy has changed, TruLifeMeds will treat your use as acceptance of the updated Privacy Policy. You are expected to check this page from time to time so you are aware of any changes.

Questions And Comments

TruLifeMeds commits to resolve questions and comments about your privacy and our collection and use of your information. Individuals with inquiries or comments should contact TruLifeMeds at:

The U.S. Department Of Health & Human Services